Don’t share your screen until this is green. Rep-only — never show this page.
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Call setup
Opening script
Say this, then ask — and check as you go
The opener — plant the concept, then go straight to a question“Before I show you anything — 30 seconds of context so my questions make sense. Most advertising interrupts people — they’re scrolling, and an ad jumps in front of them. Google search is the opposite: the customer starts the conversation. They type your service and your city into a search bar, on purpose, today. That’s the best traffic money can buy, and step one is simply buying it well. Step two is what nobody else does. Using an identity graph of over 280 million US individuals who have given permission for their data to be used, we turn the visitors themselves into verified leads — the whole crowd, not just the few who call — and follow up with them automatically until it pays for itself, and then some. We call it marketing on steroids. So with that in mind, a few quick questions — because the numbers I show you depend completely on your answers.”
1
“First — what’s the exact service you want more of? In your words.”
…because the cost-per-click and buyer data I’m going to model is that specific.
Niche, in their words
2
“And on average, what’s one of those customers worth to you?”
…because in a few minutes I’ll show you what a month of ads produces in your market — and I want you doing that math, not me.
Average order value REQUIRED — the close dies without it
3
They ran ads and quit — dig up the scar
“You’ve run ads before. What was the number one problem — and what finally made you pull the plug?”
Get the scar in THEIR words, type it in the frustration box above, then own it: “Good. That’s exactly the problem this system was built to kill. Watch what happens to it.”
Ads history selected
Frustration captured asked — nothing specific
Asked it — got the scar / fear in their words
4
“Aside from the website — what else is the plan to actually drive business? Referrals? Door knocking?”
Usually the website WAS the plan. Say it kindly: “So the plan was a brochure with no traffic. That’s what we’re fixing.”
Asked it — heard the (non-)plan
5
“Here’s the uncomfortable one — your competitors are already buying Google and Meta traffic in your market, today. When someone searches your service there, somebody’s ad is at the top. What’s the plan to compete with that?”
Silence. There is no plan. That’s the point.
Market + radius
Asked it — let the silence sit
They agreed the current plan can’t compete with paid traffic
6
“And compare all of this to the alternative — doing nothing. If nothing changes, what does six more months look like? Where’s the business in a year?”
The cost of inaction is the real competitor. Let them price it.
Asked it — they priced the cost of doing nothing
7
“So if your ad dollars didn’t just buy clicks — if every click became a verified lead on a list you own, followed up automatically until people buy, opt out, or fall off the face of the earth — worth ten minutes to see the actual numbers for your market? One heads-up: we won’t get this perfect today; the goal is just to show what’s possible.”
→ Share screen. Start the show.
Steroids tie-down — got their answer on how it would help
They invited the demo (“worth ten minutes”)
“Won’t get this perfect” frame — said and agreed
⚠Never explain WHY Spark Lead numbers run high. If asked how: “Our identity graph plus how we structure the campaigns.” Then move on. No traffic sourcing, no campaign mechanics — ever.
⚠Never state a resolution % as a guarantee. Always “estimates,” “we model,” “up to your package’s monthly maximum.”
⚠Never mention any lead-count-in-X-days offer. This pitch is marketing on steroids — not a lead guarantee.