Step 1 · Before you share your screen

You don’t need a bigger ad budget. You need a smarter machine.

Whether you’ve got nothing but an idea, a site that needs redoing, or you’re already spending on ads every month and fed up with the results, this works the same. Answer three quick questions and you’ll see, in real numbers for your niche and your town, exactly what a dollar of advertising should get you, and how much of yours is leaking away right now.

Set the frame“Quick heads-up — we’re not going to get this perfect today. The goal is just to show you, with real industry numbers for your area, what a dollar of advertising actually does inside our system versus outside it. Fair?”

Rep tipRun the pre-call checklist first → /ads-checklist

Their niche / service

Use their words.

Their market

City + state — drives the CPC estimate.

Average order value ($)

“On average, what’s a customer worth?” Non-negotiable.

Service radius

Where they are

“Need a landing page” branches into the SparkPage stack.

Paid ads history

Changes your gap question below.

Their #1 paid-ads frustration (their words)

Capture it verbatim — you’ll take it head-on during the demo.

The gap questionThey ran ads and quit — dig up the scar“You mentioned you’ve run ads before. What was the number one problem? …And what finally made you pull the plug?” Get it in THEIR words and write it in the box. Then take it head on: “Good. That’s exactly the problem this system was built to kill.”